August 22, 2016 — Mayor Sylvester Turner announced the launch of Watch for Traffick, a city-wide media campaign to raise awareness about human trafficking and encourage Houstonians to report it. The new multi-media campaign is one element of a broader anti-human trafficking strategic plan unveiled earlier this year.
Watch for Traffick ads about the nine different forms of human trafficking will be displayed various places including taxis and buses, television and social media. Printed materials will also be available in five languages. The City’s partners in this campaign are United Against Human Trafficking, the Harris County District Attorney, the Houston Police Department, Yellow Cab, METRO, and Fubu TV. The creative concept behind Watch for Traffick is the work of Deutser, a Houston-based management consulting firm which donated its services.
“Human trafficking is modern day slavery,” said Mayor Turner. “It can occur anywhere and at any time, but its warning signs often go unnoticed. Watch for Traffick will alert Houstonians about what to look for and how to report it.”
Dubbed by the Polaris Project as the nation’s first comprehensive, municipal-level response to human trafficking, Houston’s strategic plan lays the groundwork for advancing policy changes, raising awareness, supporting efforts to coordinate victim services and implementing joint initiatives of Mayor Turner’s task force, the Houston Area Council on Human Trafficking.
Partner cities and organizations can gain access to the Watch for Traffick Media Campaign Toolkit, the mayor’s strategic plan and other information at www.watchfortraffick.org or www.humantraffickinghouston.org.
To report suspected cases of human trafficking, call the National Human Trafficking Resource Center: 1-888-373-7888.