Benefits of Marketing Automation

NEW YORK, April 22, 2016 — Marketing automation has the potential to fuel small business growth and provide these companies the competitive edge they need to compete in a saturated marketplace. Previously touted as a solution for Fortune 500 companies, small businesses that are looking to maximize their dollar and streamline their marketing campaigns can benefit tremendously from what marketing automation has to offer.

Here are the top four benefits that small businesses can expect if they adopt marketing automation:

  • Automates lead capture. Marketing automation captures offline and online leads through the use of integrated forms and these leads are added directly into the organization’s database. All companies can benefit from a high-quality contact list that marketing automation can help grow and even monetize.
  • Nurtures the middle pack of the sales funnel. Through automated email campaigns, prospects that weren’t ready to buy after their first interaction can now be nurtured through educational and helpful content.
  • Right message at the right time. Marketing automation provides integrated behavioral tracking such as what links are prospects clicking on, what content do they view and how engaged are they with the content? This information is a goldmine as it allows businesses to provide messaging that is laser-focused on an individual’s needs and interests.

For discussion on the remaining benefit of marketing automation, read the latest article posted to PR Newswire’s Small Business PR Toolkit here.

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.