MAUI, Hawaii, Sept. 6, 2016 — Maui Jim, Inc.®, the company whose premium polarized sunglasses let you see the world in clear, spectacular colors, introduces rising tennis star, Belinda Bencic, as its newest brand ambassador. Belinda joins a talented group of professional athletes to represent Maui Jim, including Martina Hingis, Garbiñe Muguruza, David Ferrer, Ernie Els, and Miguel Ángel Jiménez.
At the early age of 2 ½ years old, Bencic first picked up a racket while playing with her father in Switzerland. Her passion for the sport was ignited at the age of 4 when she began training at the Melanie Molitor tennis academy. By the age of 7, Bencic had begun daily training with Molitor, mother and coach of 22-time Grand Slam winner Martina Hingis. Under the training and mentorship of Molitor, along with the continued guidance of her father, Bencic quickly enhanced her knowledge, skill and success in the sport.
Although still only a teenager, Bencic already has an impressive list of accomplishments. In 2013, she became the world’s ITF Junior Champion. In 2014, she was voted the WTA Newcomer of the Year and reached the quarterfinals of the US Open, becoming the first teenager to do so since Martina Hingis in 1997. In 2015, Bencic won WTA events in Eastbourne and Toronto beating players like Serena Williams, Caroline Wozniacki, Angelique Kerber and Sara Errani along the way. Ranked as high as No. 7 in the world earlier this year, Belinda is widely regarded as a future world No. 1.
While training with Molitor, Bencic was introduced to Maui Jim sunglasses by long-time brand ambassador Martina Hingis. “From the moment I put on my first pair of Maui Jim sunglasses, I was amazed by the vivid colors and clarity of the lenses,” said Bencic. “I love to wear Maui Jim sunglasses when I’m training and when I’m relaxing because they’re versatile, protective and stylish, perfect for any occasion.”
“Belinda’s passion and dedication showcase the types of values that Maui Jim was founded upon,” said Martijn van Eerde, Director, Marketing Europe. “We believe in building partnerships that further enhance our commitment to bring more color and clarity into the world. Belinda is a young pioneer whose commitment and drive is unmatched. We believe she has a bright future and we are thrilled that she has joined the Maui Jim ‘Ohana (Family).”
Maui Jim believes that color and light are key elements to human experience, and its sunglasses are designed to use natural light to enhance color versus filtering it out. All Maui Jim lenses use patented PolarizedPlus2® lens technology that eliminates 100 percent of harmful UV rays and 99.9 percent of glare from above, below and behind each lens. Enjoy the full spectrum of color and experience the world like you’ve never seen it with Maui Jim.
Hi-res images and sunglasses samples are available to media for review and testing