A team of Harvard Business School students launch app to create and send personalized physical postcards.
BOSTON, May 4, 2016 —- For years, postcards were the preferred way to share adventures and experiences with friends and family. But in today’s digital world, the tedious process of finding, stamping, and mailing postcards has been replaced by emails, texts, and social media platforms. A new app out of Harvard Business School, sqgl, aims to recapture the magic of traditional postcards by leveraging modern technology.
The team at sqgl created a mobile app that allows you to use your phone’s camera and pictures to send personalized, physical postcards to your loved ones. Notably, the app eliminates the traditional frictions of finding postcards, writing down addresses, buying stamps, and hunting down a post office by automating and operationalizing the physical development and sending of the postcard. The app includes a number of tech-savvy features, such as automated SMS messaging if you’re missing a contact’s address, options to personalize your card with emoticons and a touch-generated signature (or a namesake “squiggle”), and Apple Pay compatibility. The app also includes an option for customized watermarks on the final postcard, a nod to potential partnership opportunities with hotels, hostels, and restaurants.
“We are all passionate about travel and adventure, and love to share our experiences with friends and family. There’s something nostalgic and personal about a traditional postcard, but it’s just such a hassle to send one,” says Bonnie Cao, one of sqgl’s co-founders. “We wanted to create an easy-to-use, modern-day solution, so we created sqgl.”
In 2015, 839 million postcards were sent via first-class mail. However, the sqgl team isn’t only targeting existing postcard customers. “We want to reintroduce the postcard to millennial users,” says Ollie Wilson, another co-founder. “We think there’s a market for consumers like ourselves who appreciate the gesture of a physical card, but don’t want to go through all the steps to send one.”
A single postcard from sqgl costs $2.99 to send domestically, and $3.99 to send internationally. Postcards are printed and sent within a single business day of a completed order. For more information, please reach out to firstname.lastname@example.org.