Study Reveals What Shoppers Value Most From Mobile Coupons
New York, New York – February 22, 2016 —- MobiSave, a leading mobile couponing system that connects CPG Manufacturers directly to shoppers, has released a study recently conducted by MSW●ARS Research indicating that the ability to take advantage of money saving offers at any retailer and immediate rewards are critical to mobile coupon user adoption. Eighteen hundred grocery shoppers who use, or expressed strong interest in using mobile coupon apps participated in a blind study where participants were asked to rank the importance of key features and rate the usability of the leading mobile receipt-scanning coupon apps. Research indicated that:…