rio 2016 paralympic events

Samsung Celebrates Ability with Launch of Rio 2016 Paralympic Games Campaign

Samsung Electronics, Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category, today announced its global Rio 2016 Paralympic Games campaign – a continuation of the brand’s Rio 2016 Olympic Games program – which celebrates how meaningful progress comes from daring to defy barriers. The campaign kicks off with the announcement of several on-the-ground activations including the transformation of Samsung Galaxy Studios in Rio, the Samsung Paralympic Blogger program, official application and the Whang Youn Dai Award. “The Paralympic Games are a global movement that inspire and celebrate the spirit of progress and the human challenge,”…